Classics Reinvented: Sperry Top-Sider Meets MIMO Market

Good day MIMO Market lovers!  It has been a busy few months and during this time our girl Leilani had an awesome opportunity to join forces with the all American classic brand Sperry Top-Sider.  The infamous boat shoe was founded in 1935 by Paul Sperry and was primarily used for, well… boating.   Since then the nautical kicks have transitioned to more of a lifestyle and fashion item.  Typically the first thing that comes to mind when you think of Sperry is instant prep style. It’s not a bad thing, but fortunately for us as new age Muppies (it’s a real term, swear… click here) when it comes to style, anything goes.  We like to put on whatever makes us feel good; and we’re in luck cause not only does Sperry make classic boat shoes (no one does it better), but also for the fall they have gorgeous leather ankle booties and super chic slip-ons that have fun colors and textures.  All in all, Sperry is for everyone; it’s all in how you put it together to make it more awesomely you.

Leilani took the golden ticket to take a classic brand and put some MIMO Market freshness to it.  Shot in our very own neighborhood of Wynwood by Stevan Reyes, here’s a peek into the Classics Reinvented Sperry Top-Sider photo-shoot.   Shop the shoes and see more photos and style tips by Leilani now at!

Email us at to get your hands on all the pretty clothes 🙂 g88cfUUxhgK0iGgY2739VO4Ycre8JJ7Hxbm1qjE5iio,I0weiRk-yHf6u2qCuFlp6E0xCeo3Cx5HaUCvnODWYt4 BD8PEwKUV0C-EG9x-EKv9zKlVUp9d9FZ4D04veN4XSg,iOHMPvmj3j7D-fEAmRft3ihb7dUxhdSRLhs1ZMvrYUQ uKVk5XFTItAOOKNXqg71JorAjJbPiwYR_XMK_r-StU,FW8-lhc_D1cTsvRSr1v8hkUj6qjBAxAJLRkOVIxytl4 7NwEQ3wtNWJWESmkA5Ugx1GCqKi9AxXXfpnkDA4yRqA,P3GHIyhF333zEXrZCH7wz-kr8E70qcgyPITG13N1PBY zI23MYSPauMwX7iUcgzd9L--x1XMg3zsvlKAap8HKN4,KfbKiccb4Wi1C2gckTQqQMT7jnwRJYE74X_KdEQWMXs 8mMbhFL0SHcS7jJfMbYf0L0kxv93r3S3q7Cl5vo-80c,bsl2v_117BglFxMOG3YI2yFIXrm5nPtumlYmlZcrw5c 634jTzVv5am3uQJbQzRtt7bhxRPdO4OZXZERiuI5snE,Em1QoOMJGQCfs8s6A6pN2iW8Vlcews-_9u3Tl2HRJ60 I0JLvnGFT4lG4spB_eLevLVzu4zxCc0YLaBLIPwNzqI,WvNuruD4doboLUnsv5x_dALb8jNO1ha4cgiu76wjmQo PYn7kZ5j5IwAW1EYydDmiDJf0b9FAeSkJPgA8Wm-t_8,d4vSZyJ1jXDsbatcYME679bh9yvUWWIEcaXhAajVbvs,f0k-ImHyQLMvmxuqX3SJgVPs7ojyJbrHQxo1jEhT84k-1
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 Have a ridiculously awesome weekend! 

xx MIMO Market


Viva Las Vegas: Tradeshow Edition Pt. 2

Day 3 and day 4 of our market trip was dedicated to womenswear, which is an enormous category at the Magic tradeshow. Our strategy to conquer the beast and ensure we saw everything was to be in bed by 9pm and wake up at 6am.  We would get dressed and race to Starbucks to beat the morning crowd for our venti caffeine dose, and then make it to the early bird shuttle to be the first to arrive at the shows. As soon as those doors opened we hit the ground running Supermarket Sweep style (almost). We wasted no time (well maybe a little, a few selfies and a photo with a purple haired giraffe was essential) and were able to meet up with some of our favorite vendors and excitedly look through all the new goodies that will make their debut in Spring next year.

Speaking of which, ladies get excited….like really pumped.  Our fashion crystal ball sees your closet being filled with some amazing things for Spring 2015.  Get ready for lots and lots of fun prints.  We saw everything from tropical, to tribal, to floral, and even deliciously fruity prints.  Stripes remain bold and strong for next season along with joggers, track shorts, and other athletic inspired gear.  We’re especially excited for the romance that’s about to enter you life; all over lace, slight cutouts, and subtle skin baring silhouettes are sexy, feminine, and romantic. We can’t wait! 

Processed with VSCOcam with f2 preset Processed with VSCOcam with f2 preset Processed with VSCOcam with f2 preset VEGAS_17_RE Processed with VSCOcam with f2 preset Processed with VSCOcam with f2 presetProcessed with VSCOcam with f2 preset Processed with VSCOcam with f2 preset VEGAS_26_RESurprise, Leilani started her own clothing line! Just kidding! But how cool is that? VEGAS_35_REInspiration everywhere! Processed with VSCOcam with f2 presetProcessed with VSCOcam with f2 presetProcessed with VSCOcam with f2 presetEven on our sales reps! We’re loving the stripes with a hint of bling:) Processed with VSCOcam with f2 presetEarly bird catching her emails…Processed with VSCOcam with f2 presetProcessed with VSCOcam with f2 presetProcessed with VSCOcam with f2 presetLisa may have overpacked a little:) VEGAS_36_REProcessed with VSCOcam with f2 presetExactly how we felt on day 3.Processed with VSCOcam with f2 preset
And then there’s the random purple haired giraffe (or horse?)…Processed with VSCOcam with f2 presetProcessed with VSCOcam with f2 presetVEGAS_18_REAnnnnnnd that’s a wrap for all the good times at Las Vegas market week.  We can’t wait for you all to see what in store for Spring! 

Oh snap, our Kickstarter backers are awesome! Here’s more fun posts from happy customers sharing the MIMO Market love:)

Have a ridiculously amazing weekend!